Info: global branded YouTube Channel for MINI.
Client: MINI (International)
Project by: Knallgrau GmbH
My work: consulting, concept, project management, communication with Google, design (ongoing adaptions to campaigns), seeding-strategie,
Feedback: 1,6 Mio VideoViews in the first year. channel has been positioned as digital-video-hub for other MINI online platforms. Within Top 10 of automotive brands on YouTube.
MINI YouTube Brand Channel. Design in Motion.